PONI

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Poni is proudly Australian owned. They wanted to create a makeup line that women of any skill level could pick up and use. Each product needed to be, first of all, easy to use, flattering and had to perform in the way it was intended. When creating these products I had a few people in mind that I wanted to create for: My mum and my sisters. Each of their skill levels varied but they still liked to look nice none-the-less. They all have kids so the products needed to give good results but also, do it quickly! Questions I ask myself when I start designing a new product are:

  • Is it easy to use?
  • Does it feel good on?
  • Is it quick to apply?
  • Would the woman who isn’t a professional makeup artist be able to use it?
  • Is it unique?

She wanted to create products that are unique and I wanted them to be unlike anything our woman already owns. More often than not a multi-purpose item or a ‘one for all’ shade! So much care and work go into each and every product we launch to ensure all of the above is true.

PONi is created to light the confidence fire inside every woman when she applies our makeup because she looks good, she feels amazing and she feels powerful.